You built your website or blog around a topic for which you have infinite passion. But over time, you may have started running out of ideas for fresh web content. After all, there are only so many different ways you can deliver the same message before it reads like a rerun.

Writers refer to the moment when inspiration strikes as “finding the muse”. In Greek mythology, muses were goddesses who inspired artists to produce great works of art and literature. In common use, the term refers to anything that triggers the creative process or generates ideas. Learn how to be your own muse and get into the flow whenever you need to.

One way to be your own muse is to tap into your emotions. Think back to the days when you first immersed yourself in whatever your website or blog is about. There was undoubtedly a mix of emotions – excitement, awe, and the thrill of acquiring new skills or accomplishing goals, right alongside uncertainty and confusion, perhaps a little self-doubt and even second-guessing your choices. How did you respond to feeling overwhelmed and move on to acquire the skill you needed? What accomplishments or setbacks influenced your progress most, and what thoughts or advice kept you moving in the right direction? Your personal history is full of insight that can benefit our readers.

Another way to be your own muse is to step into the role of observer and simply watch yourself when you engage in your subject. If you write web content about gardening, for example, you might notice something new about the way you prepare soil or the way you fertilize that has improved the vigor of your plants. When you know your subject well and engage in the activity all the time, it’s easy to overlook each of the steps that go into it. By observing your actions, being mindful of the seemingly insignificant details, you’ll uncover information that might prove quite useful to readers.

One other way to be your own muse is to wonder, “What if…?” As the question freely, the way preschool children do. Silence the linear-thinking, logical part of your mind for a few minutes and let the imaginative side take control. Using the gardening example, you’ve most likely performed the same tasks at the same time each year for a number of seasons, and those functions become automatic after awhile. Asking “What if…?” will get you thinking about new ways to approach common tasks, breathing new life into your activity as well as your web content.