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Web Content Writing: What Visitors Want and How to Write It

Posted by Dawn Williams on Monday, March 7, 2011 In : Writing Basics 
Choosing good web content isn’t rocket science, but it can be overwhelming for new webmasters and blog owners. Follow a few easy rules to make sure your content – whether you write it yourself or hire someone to do it for you – offers value to your readers.

Visitors want information. There are many sites that provide free content for websites and blogs. While using this material may be convenient, don’t rely on it too heavily. Doing so will turn your site into a cookie cutter, mere...


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Web Content Writing: Easy Additions

Posted by Dawn Williams on Monday, March 7, 2011 In : Writing Basics 
Adding content to your blog or website on a regular basis is essential when you’re building page rank and attracting a following. Fresh material tells readers they’ve found a source for relevant, timely information. As important as it is, though, coming up with a steady stream of new ideas can be a challenge. Keep a supply of lists, reviews and commentary in the works to fill the gaps between your more in-depth articles.

Lists - There is a reason that articles with titles like “Five ...


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Web Content Writing: Finding Shades of Gray

Posted by Dawn Williams on Monday, March 7, 2011 In : Advance Writing 
A few years ago, I established myself as a health and fitness writer, based on my long-time interest in nutrition and bodybuilding. I was brimming with ideas and couldn’t wait to start my workday. But after awhile, it seemed as if I’d said everything there was to say about sets and reps and tasty low-cal meals. I’d hit a wall and had no idea how to scale it.

Thanks to my obsession with making lists, however, I stumbled upon a concept I call “finding shades of gray.” We think of g...


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Web Content Writing: Lessons from the Coach

Posted by Dawn Williams on Monday, March 7, 2011 In : Writing Basics 
I spent the majority of my 29-year writing career working for newspapers and corporations, and a brief stint with content farms, where strict rules govern the style of any material I produced. While this type of formula writing simplifies the process and results in highly informative material, it has it’s place – and your blog or website is not it.

Writing web content is, in many ways, the antithesis of news writing. While the facts and substance of your articles is still imperative, equ...


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Web Content Writing: Be Your Own Muse

Posted by Dawn Williams on Monday, March 7, 2011 In : Advance Writing 
You built your website or blog around a topic for which you have infinite passion. But over time, you may have started running out of ideas for fresh web content. After all, there are only so many different ways you can deliver the same message before it reads like a rerun.

Writers refer to the moment when inspiration strikes as “finding the muse”. In Greek mythology, muses were goddesses who inspired artists to produce great works of art and literature. In common use, the term refers ...


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Web Content Writing: The Value of Community

Posted by Dawn Williams on Monday, March 7, 2011 In : Writing Basics 
As writers, webmasters and blog owners, we spend a good portion of the day with only our own company. But contrary to the impression this solitary state implies, we are never truly alone in our work. Creating web content is a two-way process between writer and reader. The companionship of followers of our work means we have to get out of our own head and step into the minds of our readers to stay on track.

One valuable way to engage with this community is by enabling comments on your blog ...


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Web Content Writing: Who Are You Writing For?

Posted by Dawn Williams on Monday, March 7, 2011 In : Writing Basics 
We aren’t always aware of it, but depending on the audience, our manner of communicating changes in subtle ways. We respond with candor to close friends, with professionalism to clients and employers, and casual friendliness to store clerks. Who we talk to determines how we talk. And just as we do this in real life, we must do it in our web content, too.

When you write for your blog or website, do you know who you’re talking to?

It may seem like an academic exercise, but answering ...


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Web Writing 101 for Non-Writers

Posted by Dawn Williams on Thursday, March 3, 2011 In : Advance Writing 
Writing good content for your website or blog comes easy to some people. If your strengths happen to focus elsewhere, don’t despair. Writing, like everything else, is a skill that you can improve with practice. The process will become easy as your expertise develops.

The Five Ws - essons taught in J-school can be applied to writing web content. Journalists include five fundamentals in everything they write: Who? What? When? Where? Why? Use these Five Ws as a formula to help you write bet...


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