Improve your content. Increase traffic. Be happy.

High-quality, interesting and unique content keeps readers coming back for more. 
Find tips here on how to provide it.

Why Content Counts

Unless you started your blog or website with the sole intention of sharing your passion for the subject, your focus probably wasn’t on content. That can be a problem for webmasters and blog owners who depend on consistent traffic and steady conversions to make a living. Whatever the purpose of your site, content is its lifeblood. Here’s why.

Keep ‘Em Coming Back

The Internet is my workplace, so I spend time each day exploring websites and blogs, noting what works and what doesn’t. The sites that keep me coming back for more are the ones that have something new to say on a regular basis. I am delighted when a favorite blog offers three new posts since my last visit, and this positive experience makes me more eager to check in again in the future. Adding content gives your readers a reason to visit your site often.

Improve Page Rank

Every webmaster and blog owner is aware that their site is ranked in the search engines based on a number of factors. The more original content you have and the frequency with which it is added affects your page rank. Google is fonder of sites that are updated often and will reward you with a better position on the hit list for your efforts.

Establish Your Authority

Most web users are savvy enough to know that just because it’s on the Internet doesn’t mean it’s true. How do you distinguish yourself, an actual expert on your subject, as an authority whose work merits a reader’s time and attention? Through quality content. Even if the primary purpose of your site is to sell a product, it is imperative that your content offers value and substance. Solid content is what builds integrity with your potential customers. They are not only more likely to purchase from you, but will refer to your site for good information, instruction, and most likely, future purchases.

Now that you’re convinced of the value of high-quality content, take an honest look at your site. Does your content offer something of substance to the reader? Is there enough of it? Are the articles timely and relevant? Do you add material regularly to give readers a reason to come back often? The answers to these questions will tell you precisely what kind of content you need to make your site more beneficial to your audience.

If you find writing to be a chore, don’t despair. Check out the articles in the eWriter blog for tips on how to make writing or outsourcing content easier.

 What Visitors Want--

And How To Provide It

Choosing good web content isn’t rocket science, but it can be overwhelming for new webmasters and blog owners. Knowing what your visitors want will ensure that your content – whether you write it yourself or hire someone to do it for you – offers value to your readers.

Visitors want information. There are many sites that provide free content for websites and blogs. While using this material may be convenient, don’t rely on it too heavily. Doing so will turn your site into a cookie cutter, merely reiterating information the reader can find on dozens of other websites. Let your unique perspective and experience give a fresh spin to the subject matter, providing new and useful information that your readers won’t find anywhere else.

Visitors want understanding. Everyone has a need to be known and understood. Does your content create a sense of connection with the reader? Assuming you have a good sense of who your readers are, an easy way to connect is to write as if you were talking to a single individual. Good writing is no different than good conversation. Your words should be the equivalent of making eye contact with someone, acknowledging their needs and desires through your words, and offering a viable solution to their problems.

Visitors want integrity. Readers are loyal when their faith is well-placed. Establish yourself as an authority on your subject and you will earn readers’ loyalty and ultimately their business. Double-check facts. Deliver on your promises. State opinions honestly and respectfully. Communicate to your readers through your content that you are a person of integrity and worthy of their trust – and their time, and their business.

Visitors want clarity. As a writer, I spend a great deal of time engaged in research. Nothing sends me running from a website faster than poorly written, confusing, redundant, or rambling content. The webmaster could be the world’s authority on the topic, but if his or her ideas are not presented clearly, it’s difficult to have any confidence in the source. Good content makes a point, explains it, provides support for it, summarizes it and moves on.

Visitors want satisfaction. What is it, exactly, that you claim to offer your visitors? Make sure your content provides it. Keep articles focused on issues that are relevant to your niche. Determine your voice – whether it’s authoritative, casual, humorous, or inspirational – and stick with it in every post. Conduct user polls or invite readers to leave comments, and create content centered on what they want. Remember that it only takes the click of the mouse for visitors to look elsewhere. Make sure your content gives them what they want – and gives them a reason to keep coming back for more.